Woolworths

Ready to make an impact? We are!

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

About the Role | Mō te Tūranga

As the Head of Digital Relevance at Woolworths NZ’s eComX business, you'll be instrumental in shaping a world-class digital shopping experience by ensuring every customer interaction across our owned digital touchpoints is highly relevant and engaging.This strategic role involves spearheading the execution of our digital relevance strategy, leveraging group-wide personalisation initiatives to optimise product discovery, content delivery, and promotional offers. 

When comprehensive 1:1 personalisation isn't feasible, you'll be responsible for maximising platform utilisation and customer insights to deliver impactful, relevant experiences that boost customer satisfaction, conversion rates, and ultimately, revenue. You'll lead and develop the Integrated Planning and Digital Merchandising Platform & Operations chapters, fostering crucial collaboration within eComX and with key stakeholders in Trade & Commercial and Customer Growth. Additionally, you'll serve as a vital consultant for broader personalisation efforts, providing best practice eCommerce insights and influencing future strategic needs.

Key Responsibilities:

• Strategize and Execute Digital Relevance: Develop and implement eComX's overarching digital relevance strategy, integrating personalisation, search optimisation, and targeted promotions to maximise customer engagement across platforms.

• Lead and Develop Digital Relevance Teams: Provide leadership and guidance to the Integrated Planning and Digital Merchandising Platform & Operations Chapter Leads.

• Optimise Customer Experience & Conversion: Leverage personalisation strategies, refine product discovery (search, navigation), enhance content delivery, and improve promotional targeting to boost customer satisfaction and conversion rates.

• Drive Cross-Functional Collaboration: Partner closely with Trade & Commercial and Customer Growth to align digital relevance efforts with commercial objectives.

• Consult on Personalisation Best Practices: Act as a key internal consultant for broader personalisation work, contributing eCom best practices and advocating for eComX's specific needs in future personalisation developments.

About You | Mōu

For an eCom expert, this role demands a deep expertise in digital relevance, leveraging comprehensive knowledge of eCom platforms and personalisation strategies to significantly enhance customer engagement and drive commercial outcomes. You'll possess strong leadership and management skills, capable of guiding teams and executing sophisticated digital strategies aligned with overarching business objectives. Critical to success will be your ability to analyse and interpret complex data to inform decisions, coupled with a customer-centric mindset that prioritises delivering exceptional experiences. Your innovative and experimental approach will be vital in continuously improving relevance within platform capabilities. You’ll have a minimum of 10 years' progressive experience in digital marketing or eCommerce, with a strong emphasis on digital relevance, personalisation, and proven success in driving significant improvements in customer experience, conversion, and revenue.

Our Benefits 

• Genuine flexibility in how and where you work

• Ongoing development within an ANZ team and access to COE/specialist career opportunities

• Everyday Rewards team card, providing a range of benefits including discounts and bonus points for groceries and discounted online shopping delivery

• Banking and insurance (health, life etc) discounts 

• Global and local career opportunities

Everyone belongs at Woolworths Group 

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.