Woolworths

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

As a Search Media Specialist, you will be passionate about how search marketing can deliver tangible results for a large business like Woolworths. You will enjoy working with clients from various levels and different areas of the business, and relish getting stuck into their business challenges so you can find innovative ways to solve them. 

Working with the Search Media Lead and the broader ConnectedX business you will help develop campaigns and initiatives which drive product and category growth, as well as overall customer value. 

You must be organised and efficient, and able to handle numerous clients with multiple campaigns across a broad range of brands and categories.

Additionally you will;

• Drive performance and incremental revenue through Search Engine Marketing (SEM) by utilizing group first-party data and executing end-to-end marketing plans across search engines.
• Optimize SEM efficiencies using Products Up to manage multiple feeds within Google Merchant Center (GMC).
• Investigate and integrate product and stock data from various Woolworths technology sources to ensure ad accuracy regarding pricing and availability.
• Manage timelines and budgets, including preparation and presentation, while constantly monitoring key dates and controlling expenditure.
• Cultivate trusted relationships with internal and external stakeholders and manage weekly briefing sessions to achieve commercial outcomes, using tools like Excel, Big Query, and Looker Studio for automated insights.

What you’ll bring

• A minimum of five years of hands-on experience in SEM, including budget planning, forecasting, and using bid management tools like SA360.
• Exceptional stakeholder management and communication skills, with the ability to collaborate effectively across multiple teams.
• Expertise in web analytics platforms such as GA360/GA4 and Adobe Analytics, along with experience using Ad Servers like Campaign Manager 360 and various tagging solutions for measurement.
• Strong analytical, problem-solving, and visual reporting skills, coupled with experience in team leadership and excellent time management.
• Desirable knowledge includes understanding how SEM integrates with the wider digital marketing suite, experience with data transfer methods and feed management (e.g., Products Up), commercial acumen, and experience with App ecosystems, Search research tools (e.g., Adthena), attribution, and data tools like SQL, Big Query, and Looker Studio.

What you’ll experience    

• Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.