Woolworths

PR & Brand Partnerships Manager

• Drive positive change and take part in a journey of transformative growth for the BIG W brand

• Be part of a passionate and supportive brand & marketing team, where you can continue to grow

• Join one of Australia’s leading retail groups in this permanent full time opportunity based in Sydney

Welcome to BIG W 

It’s the start of something bigger. There are over 15,000 of us, in the biggest cities and the tiniest towns and for over 50 years BIG W has been the trusted backstop of Australian households, clothing families, furnishing homes, filling toy boxes and providing everyday essentials. 

What you’ll do

You’ll join the Public Relations and Brand team & become a key driver in enhancing the BIG W brand reputation by developing impactful, earned-first integrated marketing campaigns that engage target audiences and reflect our company values. As our Partnerships Manager, you will encompass end-to-end partnership management and strategic identification of tentpole opportunities to amplify category initiatives and brand collaborations, driving business growth, fostering meaningful social impact, and generating significant earned media coverage.

• Lead BIG W's Community Program to create meaningful and relevant activities, while driving visibility of our partnerships to enhance brand health and charity support

• Generate brand buzz by creating innovative earned media led experiences, including public-facing activations and collaborations with media outlets, celebrities, or brands to generate feature stories showcasing BIG W's unique offerings.

• Partner with PR agency, channel leads and internal stakeholders, to collaborate on delivering impactful brand experiences.

• Execute integrated marketing campaigns across all channels, prioritising earned media, overseeing content creation and distribution, inline with budgets.

• Act as our brand SME to uphold brand integrity and ensure creative excellence across all marketing initiatives.

What you’ll bring

• Strong communication skills, both verbally and written, negotiation and influencing skills, to ensure collaboration in a fast-paced environment.

• Extensive PR experience (either agency or client side) with a proven focus on building Brand Fame for a challenger brand.

• Ability to identify fame-driving earned opportunities across BIG W categories, by staying informed about current cultural trends and news cycles, and manage agencies and internal stakeholders to execute.

• Demonstrated success in developing & executing impactful campaigns and activations, across multiple partners concurrently.

• Passion for newness & hunger to see change.

 
What you’ll experience  

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• High-impact role supporting our teams who enrich our communities. 

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.  

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.