Woolworths

Marketing Manager - Clothing

• Create and deliver end-to-end category marketing strategies that align with sales growth and overall brand objectives for Big W

• 12 month fixed term contract

• Hybrid role with WFH flexibility (2 days a week at home)

Welcome to BIG W

For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment. 

We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters. 

Think you’d look good in blue? A career at BIG W could be the perfect gig for you. 

‘BIG W. How good's that.’

What you'll do

As a Marketing Manager (Clothing), your mission is to grow BIG W’s customer base by championing our hero categories: Womenswear and Kidswear.

In a highly competitive landscape, you will lead the charge against general merchandise and specialist retailers to capture market share. By blending creative innovation with data-driven strategies, you will drive the growth of our clothing portfolio while ensuring every initiative ladders up to our broader brand vision and business objectives. This is a pivotal role for a strategic marketer who is ready to make BIG W the first choice for Australian families

• Support the end to end Marketing plan of Clothing  business through leading and managing the delivery of assigned marketing projects and partnering with cross functional stakeholders (eg. Marketing agencies, BIG W X, Channel leads, commercial and design teams).

• Lead always-on and trade marketing activity through product nominations and category insights.

• Partner closely with Social, PR, Media  and Customer Experience Teams to deliver outcomes for clothing and wider business.

• All BIG W Marketers are brand champions - ensuring all our touchpoints reflect our brand strategy and CVP.

What you'll bring

A natural collaborator, you build trust with stakeholders across Commercial and Digital teams to ensure a seamless, customer-first experience across every touchpoint. You are a commercially-minded marketer who thrives in fast-paced retail, with proven experience turning category insights into high-impact customer and  trade activity. 

A disciplined and detail-oriented project manager you expertly navigate the critical path to deliver end-to-end projects on time and within budget. 

Key skills, attributes and desirable experience includes: 

• Previous marketing experience for a successful retail business with a proven focus on customer.

• End-to-end channel and communications planning, demonstrating extensive experience in taking campaigns to market.

• Translating customer insights into effective communication and creative frameworks that connect meaningfully with customers.

• Data storytelling, including the ability to read data and craft compelling narratives.

• Experience working with known and trusted brands and/or retailers.

• Experience in strategic planning in a marketing context and ability to influence outcomes in a cross-functional environment.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion

Employer of Choice for Gender Equality - Workplace Gender Equality Agency.

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group