Woolworths

Marketing Integration Manager

• Permanent role

• Surry Hills location, with occasional travel to Norwest

• Hybrid flexible working - 2 days a week from home

• Lead customer-first integrated campaigns that maximise retail media revenue through strategic stakeholder influence and end-to-end delivery.

Cartology

Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey. Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture. 

What you'll do

As a Marketing Integration Manager, you are the Cartology strategic lead for Woolworths’ biggest retail moments like Collectibles, Christmas, Easter and Back to School. Your role is to help develop the overarching strategies that allows Client Partners to seamlessly integrate their brands into the Woolworths Trade Plan events with a Customer-first lens.

As a key member of the Category & Marketing Integration Team and reporting into the Senior Marketing Integration Manager, you will bridge the gap between the Woolworths major events and our client brands goals. You will help shape the strategy and maximise the media mix to ensure these events are a commercial success.

To achieve this, you will develop and maintain strong stakeholder relationships across the Woolworths Group and provide the thought leadership required to proactively build and support a solid sales pipeline for the Cartology Client Partnerships Sales Team.

Key Responsibilities

• Own the strategic direction and identify commercial opportunities for major events like Collectibles, Christmas and Back to School.

• Transform major events into high-impact media moments by designing end-to-end GTM frameworks and media schedules.

• Translate shopper insights into compelling commercial narratives and high-value media solutions that helps brands drive measurable growth and stronger customer engagement.

• Act as the primary conduit across Woolworths Group (Everyday Rewards, BIG W, and CustomerX) to ensure alignment and maximise integrated opportunities.

• Present integration opportunities to Client Partners as a subject matter expert, supporting the Sales team in securing significant brand buy-in.

• Partner with Campaign Operations and Product Owners to ensure all media schedules meet brand guidelines and incorporate innovative new solutions

What you'll bring

• Deep knowledge of end-to-end campaign strategy, the full marketing mix, and the shopper path-to-purchase.

• A commercially sharp professional who doesn't wait for a brief but writes it, energised by solving complex business challenges.

• Proven ability to utilise shopper data and media performance metrics to influence internal decisions and optimise category growth.

• A confident presenter and communicator with experience in executive-level engagement.

• A results-focused approach with meticulous attention to detail and a clear understanding of how events impact the bottom line.

• Experience managing large projects and roadmaps in high-pressure environments while maintaining a "Customer-first" advocacy lens

What you'll experience

• Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work.

• A truly unique opportunity to be involved in creating, shaping and leading the evolving retail media industry.

• Proximity, support and empowerment from your leaders.

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group