Woolworths

Insights Manager

• Full time permanent role

• Be the Voice of the Customer in One of Australasia's Fastest-Growing Media Businesses

• Surry Hills location with flexible, hybrid working

Cartology

Cartology is one of Australasia's leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey. Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture. 

What you'll do

The key objective of this role is to enable internal and external stakeholders with customer insights to drive business growth. 

The Insights Manager role is central to demonstrating that Cartology is a clear leader in shopper insights, delivering customer impact and data-led thinking. This is a critical component of our customer value proposition and leverages the strength of our connection to Woolworths, Woolies X, Rewards and Quantium.

The role is to produce material that positions Cartology as a leading media organisation. The Insights Manager will do this by sourcing, collating, translating and packaging data and insights to make them meaningful for our sales team and clients. Key to this is to build and foster internal relationships with marketing, insights and category teams across the Woolworths Group to ensure Cartology has exposure to essential and up to date customer data, which can be shared within Cartology and with our clients.

The right candidate for this role will be a natural leader, a forward thinker, and have an internal drive to seek opportunities to improve upon the insights strategy for Cartology. The skills required to succeed in this role include the ability to analyse survey and behavioural data, and turn data into stories that will drive revenue by promoting Cartology’s media offering and the audiences we reach across our ecosystem. 

• Take the business lead in the production of exceptional and market leading customer insights, to drive revenue and support Cartology’s Customer Value Proposition

• Demonstrate that no one understands customer and shopper behaviour more than Cartology, powered by Woolworths, Woolies X, Rewards, Quantium.

• Gather, collate, translate and package customer data and insights to support the sales team in-market and create revenue opportunities (across categories, seasonal events, products etc.).

• Develop slick customer data and insights / thought leadership content to regularly engage our target audiences across key channels - website, socials, eDMs, trade press, events etc.

• Work with external agencies to develop bespoke research that support and deliver engaging go to market programs and content.

• Be the custodian of competitor intel, retail media trends and global customer and shopper trends.

What you'll bring

• Strong analytical and storytelling skills - you can turn complex customer data into compelling insights that drive commercial outcomes.

• CRM, media, or marketing experience – with a deep understanding of customer behaviour, segmentation, and campaign strategy.

• Collaborative mindset - proven ability to work across cross-functional teams and build strong relationships with stakeholders at all levels.

• Content creation & communication skills - confident in creating high-impact sales tools, reports, and customer-facing materials.

• A proactive and strategic approach  always looking for opportunities to optimise the insights function

What you'll experience

• Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work:

• A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry.

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

• Feel supported and empowered by your leaders

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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