Woolworths

We are Woolworths Group 

The ways we connect with our members and customers are changing fast, driven by the evolution of digital channels, content, and intelligent technologies. At Woolworths Group, we’re reimagining how marketing leverages technology to deliver more seamless, personalised, and inspiring brand experiences across every touchpoint.

The Next Gen Marketing team was established to lead this transformation, with a core focus on enabling marketing teams to work smarter through modern technology, automation, and AI. At the heart of this capability uplift is our Marketing Technology (MarTech) roadmap, which brings to life tools like Adobe Workfront and our Digital Asset Management (DAM) platform to streamline planning, production, and delivery at scale.

What you'll do

As maternity leave cover for the Head of Next Gen MarTech, your mission is to drive forward this roadmap - bringing together platforms, people, and processes to support campaign delivery, accelerate automation, and embed AI into the way we work. You’ll play a critical role in ensuring marketing teams are empowered by the right tools and data to create connected, omnichannel customer experiences.

Success in this role requires deep cross-functional collaboration, a strong grasp of marketing operations and technology, and a passion for enabling teams to innovate at pace.

• Lead the delivery of our MarTech roadmap, driving the successful rollout, adoption, and optimisation of key platforms like Adobe Workfront and our Digital Asset Management (DAM) system.

• Empower marketing teams by embedding automation, data, and AI into daily workflows, enabling smarter, faster, and more connected campaign delivery.

• Shape our future marketing strategy by collaborating with business leaders and fostering strategic partnerships with technology giants such as Adobe, Google, and Meta.

• Define and measure success by establishing clear KPIs for all MarTech initiatives, ensuring projects deliver tangible business impact and strong team engagement.

• Act as a subject matter expert and innovation leader for Marketing AI, guiding teams in the testing and scaling of AI use cases and championing responsible adoption.

• Oversee platform governance, configuration, and vendor assessments to ensure our technology stack is optimised to support campaign delivery, reporting, and performance visibility.

What you'll bring

• Extensive Senior Experience: 10+ years of experience developing and implementing omnichannel strategies across digital and traditional marketing channels, including in-store and point-of-sale.

• Industry Expertise: Proven track record in a fast-paced retail or FMCG environment, with a deep understanding of its unique marketing challenges and customer dynamics.

• Leadership & Influence: Demonstrated ability to lead, coach, and nurture digital teams, coupled with strong experience managing and influencing senior stakeholders in complex, cross-functional settings.

• MarTech & Process Improvement: Hands-on experience implementing and managing marketing automation and technology platforms, with a passion for streamlining processes and creating repeatable frameworks for efficiency.

• End-to-End Project Delivery: Expertise in managing the full lifecycle of complex digital projects and campaigns, from strategic planning and go-to-market execution to production and measurement.

What you’ll experience

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• Access to Sonder.  Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.

• A progressive and competitive leave policy that gives you more space for what matters to you.  

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

• Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary.  Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.