Woolworths

• Permanent opportunity
• Lead the editorial and commercial evolution of Fresh Ideas Magazine
• Drive a data-driven content strategy

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Welcome to The Greenhouse Collective Team

The Greenhouse Collective is the home team for creatives, designers, and production-focused craftspeople within the Woolworths Group. As part of the Brand and Marketing team, we are a center of creative excellence, powered by a collective of internal team members and agency partners who support the Woolworths Group Brand & Marketing practitioners in applying their craft and capabilities to solve and achieve goals.

The Opportunity

This senior role within the Greenhouse Collective is responsible for driving the overarching editorial vision, audience growth, brand innovation, and commercial success of Fresh Ideas Magazine and its associated digital content platforms.

You will lead the editorial design transformation of the magazine, ensuring it powerfully reflects the Woolworths brand, deeply engages its target audience, and critically, serves as an invaluable asset for Cartology by creating compelling advertorial and integration opportunities for its clients.

This involves developing and executing a data-driven content strategy, fostering creativity and collaboration within a cross-functional team, adeptly navigating a highly matrixed organization to align stakeholders, and shaping the magazine's evolution as a key content-commerce focused media asset. Your leadership will be crucial in balancing high editorial standards with strong commercial outcomes, solidifying Fresh Ideas as a leading voice in its category.

What you’ll do

• Develop and execute a comprehensive, audience-first content strategy for Fresh Ideas Magazine (print and digital expressions) that drives readership, engagement, and aligns with Woolworths Group strategy and brand objectives.
• Lead the editorial team (food editors, sub-editors, writers, art directors & designers, production team) to deliver high-quality, inspiring, and relevant content, fostering a culture of creativity, collaboration, and continuous improvement.
• Champion the editorial design transformation of Fresh Ideas, working with creative leads to evolve the visual language and ensure it meets both WW brand standards and modern publishing best practices.
• Partner strategically with Cartology to drive commercial success, by identifying and developing innovative advertorial concepts, sponsored content opportunities, and richer brand integration formats that deliver value for clients while maintaining editorial integrity.
• Act with a publisher mindset to curate, develop, and maintain the Fresh Ideas content calendar, leveraging data, SEO, Google Trends, social insights, and customer feedback to optimize content performance and audience acquisition.

What you’ll bring

• Extensive (e.g., 10+ years) relevant experience in magazine and/or digital media in Australia, with a proven track record in an editorial leadership role.
• Strong leadership and team management capabilities, with experience managing and inspiring cross-functional creative teams (editors, designers, etc.).
• Demonstrated history in creating, editing, or commissioning high-quality omnichannel journalism and lifestyle content.
• Excellent communication, interpersonal, and stakeholder management skills, with the ability to work positively and effectively with a wide variety of internal and external stakeholders, including senior leadership.
• Excellent strategic thinking skills, with the ability to develop a long-term vision for a publication while ensuring alignment with broader business objectives (Woolworths brand and Cartology).

What you’ll experience

• Hybrid Flexibility: Blend in-office engagement with work-from-home opportunities for a balanced work week.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
• 12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment

Everyone belongs at Woolworths Group 

As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. 

Woolworths Group is an inclusive, team-first company and we value all skills and experiences. If you meet some, but not all of the requirements, we encourage you to submit your application.