Woolworths

• This is a 12 month fixed term opportunity based at Surry Hills, Sydney. 

We are Woolworths Group 

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

The Digital Media Planning & Investment Activation Specialist drives end-to-end digital campaign management, media plan development, and strategic investment activation for Group partners to meet campaign objectives and commercial outcomes.

Key Responsibilities

• Campaign Management: Manage the full E2E digital media campaign lifecycle, including campaign planning, budget, and ensuring efficient execution that meets KPIs.
• Media Activation: Plan and activate digital campaigns across various channels, including Hybrid digital, developing detailed media plans and QBRs.
• Investment Strategy: Use knowledge of the media landscape and digital advertising to inform strategic investment and planning decisions.
• Stakeholder Relations: Be the primary contact for assigned banners, building strong relationships and communicating effectively, including presentations.
• Reporting & Optimisation: Provide reporting and insights to maximise value, proactively recommending new media partners and growth areas.

What you’ll bring

We need an experienced, commercially focused Paid Media Planner to join our Digital Media Agency. This pivotal role requires a sound understanding of the media landscape across paid media channels, including social and programmatic channels, to drive significant commercial success.

Key Requirements

• Agency/& or Client experience in Marketing, Media Planning or Digital trading roles (4+ years): Hands on campaign management experience and understanding of planning across digital platforms.

• Strategic thinking: Expertise in developing and implementing scalable investment strategies, understanding current online trends, and formulating effective digital communication programs.

• Data Integrity and Measurement: Knowledge of Tagging solutions for accurate measurement, audience segmentation, and data integrity.

• Resilience and Stakeholder Management:

  • Adaptability & Delivery: Proven ability to manage complex timelines/budgets, handle pressure calmly, and adapt quickly to business needs.

  • Influence & Communication: Strong capability to build rapport with clients and internal stakeholders, ensuring clear communication, effective decision-making, and positive client outcomes.

  • Attention to detail and proactive thinker. 

• Understanding of Digital Media advertising principles (multi-channel).

  • Sound understanding of the Media landscape and competitive trends in the category that may impact digital media investment and planning strategies. 

  • E2E Digital Media Campaign management - including campaign digital media planning and budget management.

What you’ll experience

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
• Access to Sonder.  Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families
• A progressive and competitive leave policy that gives you more space for what matters to you
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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