Woolworths

Channel Marketing Manager

• Permanent role

• Surry Hills location with hybrid flexible working - 2 days a week from home

• Pioneer the future of Retail Media by transforming Woolworths customer data into high-impact commercial marketing strategies

Cartology

Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey.  Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture. 

What you'll do:

The Channel Marketing Manager is a senior member of the Everyday Needs team. As an expert in the non-food category, this role is responsible for providing our client base with compelling retail media narratives that drive scaled adoption of our offerings, as well as more targeted material for the sales team to unlock specific client or vertical impact.

Key to this role is the ability to develop, co-ordinate and deliver GTM content, programs and points of view that are client centric and specific to each category and their nuanced customer behaviour. The role will also have some client-facing responsibility. 

As a member of the EDN leadership team, the Channel Marketing Manager will be a creative and strategic thinker with a passion for retail media. They will be a strong leader with clear points of view, a persuasive and articulate communicator with excellent project management skills. They will have the ability to identify proactive opportunities, align priorities and shape outcomes. This individual must be deeply curious, able to partner effectively, navigate complex discussions, and influence outcomes. Possessing extensive knowledge of the vertical’s categories, clients and competitor context and a deep understanding of the Cartology One approach is key. 

You will operate in a home and delivery model - homed in Marketing and delivering exclusively in the vertical. As such, you will flourish in ambiguity and be an excellent communicator.

Key Responsibilities:

• Identify and create comprehensive marketing strategies aligned with overall vertical objectives. Identify and build key narratives and programs that translate into revenue growth.

• Deliver impactful marketing programs that communicate Cartology's value proposition within the channel and key categories. This includes items such as go-to-market programs, case studies, category deep dives and sales enablement tools. 

• Develop and deliver training programs, tools, and resources that empower the sales team to effectively sell Cartology's solutions. 

• Be client-facing where appropriate. Gather and analyze client insights to continuously refine marketing and sales strategies.

• Develop and maintain deep knowledge of relevant categories, including trends, consumer behavior, and industry challenges. 

• Performance Analysis: Track and measure the effectiveness of channel marketing initiatives using relevant KPIs. Analyse data to identify areas for improvement and optimize marketing efforts.

What you'll bring:

• Extensive experience in channel marketing (B2B) or a related field.

• Demonstrated success in identifying, developing and executing channel-specific marketing strategies.

• Strong commercial storytelling skills

• Strong understanding of sales enablement and go-to-market strategies.

• Strong influencing and leadership skills, with the ability to influence outcomes with senior stakeholders.

• Ability to build strong relationships with internal and external stakeholders.

• Excellent Project Management skills

What you'll experience:

• Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work:

• A truly unique opportunity to be involved in creating, shaping and leading the evolving retail media industry.

• Proximity, support and empowerment from your leaders

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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