Woolworths

Category Integration Manager

• 2 roles available - Permanent and 10 month fixed term contract (Mat leave cover)

• Surry Hills location, with occasional travel to Norwest

• Hybrid flexible working - 2 days a week from home

• Drive integrated category campaigns that grow retail media revenue and deliver customer-first outcomes for Cartology

Cartology

Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey. Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture. 

What you'll do

As a key member of the Category & Marketing Integration (CMI) Team, you will maximise media and retail sales opportunities by ensuring Cartology is the connective tissue that makes the Woolworths Trade Plan work for our client brands. This requires deep collaboration across Woolworths Group business units to align category events with our broader commercial ambitions.  

Reporting into the Head of Category & Marketing Integration, you will provide strategic leadership necessary to identify proactive opportunities and help maintain a robust sales pipeline for the Cartology Sales Teams.

Key Responsibilities

• Own the strategic direction of Category Events by identifying opportunities that ladder up to the broader Woolworths Trade Plan

• Bring the Trade Plan to life by designing high-impact media solutions that deliver commercial outcomes for both Woolworths and Client Partners

• Translate data and shopper insights into strategic, category-led GTM plans that help brands drive measurable growth and stronger customer engagement

• Act as the conduit between Business Units (Everyday Rewards, CustomerX, BIG W) to ensure alignment and maximise integrated category opportunities

• Use shopper performance metrics to build commercial cases, spot trends early, and pivot quickly to maximise category growth

• Develop data-driven media mix and channel recommendations to ensure Customer-first advocacy and maximise the share of voice for Cartology

What you'll bring

• You don't wait for the brief, you write it; you are commercially sharp and energised by navigating complexity

• A deep understanding of the full channel mix and the shopper path-to-purchase, from high-level strategy to execution

• The ability to leverage shopper data and media performance metrics to influence internal decisions and optimise campaigns

• Extensive experience in executive-level engagement and building trust with high-performing Sales and Commercial teams.

• A results-focused approach with a clear understanding of how category events impact the bottom line and overall business growth

• Proven ability to lead projects and teams in high-pressure, fast-paced environments while balancing multiple competing priorities

What you'll experience

• Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work:

• A truly unique opportunity to be involved in creating, shaping and leading the evolving retail media industry.

• Proximity, support and empowerment from your leaders

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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