Woolworths

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do:

As Senior Manager Brand & Marketing Strategy, you will be  the go-to expert for brand and marketing strategy, architecture, and positioning for the Woolworths Group, but particularly Woolworths Australia (WW Food).

Your role is to champion customer-centricity by translating customer insights into strategic decisions that deliver outstanding customer value and strong commercial outcomes. This effort is designed to fuel brand growth, reinforce our brand pillars and proof points, and significantly enhance the overall brand experience. Ultimately, you will drive sustained growth across the Group through the development of more integrated and effective marketing plans that align with the overarching Customer Plan.

You will be part of the Brand team within CustomerX and report to the Head of Brand Strategy. Your central role will be to leverage existing customer data to extract key customer insights. You will use these insights to:

• Align and Facilitate: Bring relevant business areas together, ensure alignment on objectives, and facilitate effective problem-solving.

• Plan and Execute: Craft high-impact plans to ensure marketing campaigns meet both customer and business objectives.

• Translate and Guide: Translate the customer plan into meaningful customer moments, ensuring alignment with the brand strategy.

• Ensure Excellence: Oversee a carefully managed process to guarantee best-in-class brief writing and agency delivery against core KPIs, ultimately delivering creative excellence.

This is a 12 month maternity cover role.

What you’ll bring:

• Strategic Leadership: 10+ years of experience in brand and marketing strategy, primarily within corporate environments, with a proven ability to lead and coach high-performing teams.

• Integrated Campaign Management: Extensive background in planning and orchestrating complex, integrated marketing campaigns within a commercial or grocery retail landscape.

• Data-Driven Insights: Expert in leveraging qualitative and quantitative research to translate customer data into actionable business outcomes.

• Operational Clarity: A unique ability to distill complex information into clear, logical frameworks and set measurable brand KPIs.

• Agency & Stakeholder Fluency: Strong stakeholder negotiation skills and a solid understanding of the creative agency environment (3–5 years preferred).

• Capacity Building: A collaborative leader focused on empowering others, building internal capabilities, and managing cross-functional relationships.

 What you’ll experience

• A commitment to flexibility through a hybrid working model which combines time spent at a support office and  time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• High-impact role supporting our teams who enrich our communities. 

• A leading business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.  

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.