Woolworths

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do:

The General Manager - In-Store Marketing is a critical leadership position responsible for defining, developing, and executing the holistic in-store marketing strategy for our network of 1,000+ retail stores nationwide. This role ensures a consistent, compelling, and effective brand experience at the point of sale, driving customer engagement, increasing conversion, and supporting promotional campaigns across all stores.

• Strategic Vision & Commercial Acumen: Define and own the long-term in-store marketing strategy (POS, signage, digital), using data-driven insights to balance immediate trade objectives with future brand growth.

• Operational Execution at Scale: Translate complex national campaigns into seamless, actionable execution plans across a network of 1,000+ stores, ensuring operational feasibility and safety.

• Digital & Omnichannel Innovation: Modernise the physical store environment by integrating digital technologies, personalisation, and emerging trends to optimise the customer path-to-purchase.

• Leadership & Stakeholder Influence: Lead, coach, and inspire a high-performing team while navigating complex cross-functional relationships to align internal partners and deliver commercial success.

• Local Market Activation: Develop high impact local marketing strategies through relevant and targeted communications to drive meaningful local engagement

What you’ll bring:

The ideal candidate will be a commercially astute leader who has managed the end-to-end in-store experience for a large-scale, multi-site retail network. You bring a unique blend of strategic marketing vision and the operational 'grit' required to execute complex, high-volume campaigns safely and seamlessly.

• Senior Industry Experience: 10+ years of integrated marketing leadership within Retail, with a proven track record of managing execution across a large-scale, multi-unit store network.

• Commercial & Strategic Mastery: A strategic thinker with strong commercial acumen, able to leverage deep knowledge of the Australian retail landscape to drive tangible trade results.

• Exceptional Leadership: Proven capability in building high-performing teams and influencing complex stakeholder relationships at all levels to navigate ambiguity and deliver success.

• Data-Driven Innovation: Experienced in utilising data insights, customer segmentation, and personalisation to optimise marketing performance and ROI.

• Qualifications & Values: Tertiary qualified in Marketing or Business, with a genuine passion for food, quality, and sustainability.

 What you’ll experience

• A commitment to flexibility through a hybrid working model which combines time spent at a support office and  time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• High-impact role supporting our teams who enrich our communities. 

• A leading business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.  

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.