Woolworths

• 12month fixed term contract
• Hybrid flexible working arrangements (3 days in office, 2 days WFH)
• Surry Hills location

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What You’ll Do

As a Campaign and Content Strategist at Woolworths you will lead planning and execution of campaigns and content across the Woolworths app and website, working closely with digital merchandising teams. You will influence experience design based on customer behaviour and conversion rate optimisation. 

While owning the content calendar, managing content distribution across channels and establishing and maintaining strategic content frameworks for best in class digital content experiences. 

You will be an expert in both long and short form content and be able to define and manage content governance to uphold digital content best practices and style guides, and enable content repackaging and campaign repurposing through content lifecycle management.

Additional responsibilities include but are not limited to:

• Lead the activation and execution of brand and eCommerce campaigns across the Woolworths app and website, defining messaging matrices based on business objectives and customer missions.
• Influence experience design for digital campaigns, using customer behaviour, conversion rate optimisation (CRO), business priorities, and market trends as key inputs.
• Own the content marketing calendar and content distribution across owned, earned, and paid channels, establishing strategic content frameworks and best practices with the content management team.
• Lead the creation of long and short form content (working with copywriters and AI), manage content governance, and enable content repurposing through content lifecycle management.
• Establish SMART goals for all campaigns, lead with an experimentation mindset to drive continuous improvement, and collaborate closely with Product, UX, and the SEO Lead for optimisation and identifying new distribution opportunities through regular reporting.

What You’ll Bring

• A minimum of 5+ years of experience in content strategy or content management, preferably within an e-commerce environment.
• Proficiency in digital storytelling trends and programming techniques, demonstrating up-to-date knowledge of the latest content trends.
• Demonstrated ability to interpret and selectively apply audience insights, research, and data, including knowledge of web traffic metrics.
• Ability to work autonomously and collaboratively in a fast-paced environment, while being proactive and adaptable with a willingness to experiment and learn.
• Must be customer-obsessed with a strong passion for creating exceptional customer experiences, with experience in CRM and digital merchandising being desirable.

What You’ll Experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
• A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network
•  A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing 
• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.